Monday, May 24, 2010

Unified Communications Dealers: Enhance Revenue Streams with App Sales

"App Stores" and the "App Market" are familiar phrases in today's tech world, gaining popularity with the emergence of the Apple iPod, iPad and Google Android devices.

In a logical, winning business move on the b2b side of things, many Unified Communications dealers are also building a diverse portfolio of applications for their customers.

Many such dealers are complimenting their phone system sales with application sales. Besides being a good foot in the door to large revenue telephony platform sales, application sales can generate a high-margin revenue stream of their own.

For years, telephony dealers have aligned themselves with the large, incumbent call recording vendors in order to bundle call recording and quality monitoring with their phone system solution sales.

The typical "Large-Call-Recording-Company" offering was typically a monstrous suite of features which shut out the small and medium sized enterprise and locked the bigger customers into a lifetime's high cost of ownership as well as a re-buy scenario when it comes to upgrades.

We (Coordinated Systems, Inc.) used this as an entry point to entrench our Virtual Observer call recording and quality monitoring solution as an obvious alternative to the existing call recording offerings made available from the telecom market.

Virtual Observer enables channel partners to not only sell call recording and quality monitoring to the smaller and mid-level enterprises, but also to provide enterprise customers with a more affordable, robust system and lower overall cost of ownership.

We also enable our partners to share in professional services (such as CTI, custom integrations, onsite training, etc.) and annual support agreements. It's a very win-win situation for CSI and our partner ecosystem.

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