Tuesday, September 11, 2018

Delivering Improved CX for the Gamer Community

From the Zendesk Blog:

In 1972, a simple video game mesmerized players around the world: Pong. Despite its rudimentary black-and-white graphics and limited gameplay, the table tennis game kick-started the video game industry, launching one of its first giants, Atari. Now, as the industry approaches the half-century mark, it’s projected to surpass a global value of $90 billion USD.

But for every World of Warcraft or Assassin’s Creed, hundreds of other titles flounder in the marketplace. With so much at stake in the industry, forward-thinking companies have begun focusing on the player experience after a release: in other words, on customer service.

No matter what platform a game surfaces on — mobile phones, PCs, or consoles such as the Playstation 4 or Xbox One — customers demand quick, friendly customer service that’s both in-game and utterly seamless. They want to reach game publishers to address bugs, player bans, billing issues (for subscription services), questions about in-game transactions, and more without leaving the immersive environment they’ve come to love.

Increasingly, those publishers turn to omnichannel customer-service software to keep their customers returning to their carefully crafted worlds—and those that do are reaping the benefits.

Headlines (Read on for more content from the original source material)
In-game support with Mobile SDK
Custom-built tools powered by Zendesk’s API
Faster Chat, Happier Players
Serving up self-service in-game

#CX for gamers
#Improved CX

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