Why Chat May Be King Of The New Mobile Landscape

Like tens of millions of teens across the world, 15-year-old Emma rarely surfs the web or tries out new apps. Instead, she conducts her digital life through a collection of social apps, from Facebook to iMessage to Instagram to Snapchat. On all of them, she’s messaging.

Chat is the king of the mobile landscape

Customer service in the age of social sharing

There isn't much room for customer service mistakes these days.

After all, every business has a CRM system, a quality monitoring solution, hundreds of years of coaching and training knowledge, speech analytics tools, desktop monitoring and analytic tools, etc., all implemented with the common goal of improving customer service.

With the proliferation of social media sites such as Facebook, Twitter, and LinkedIn, as well as smartphones which can transform a quick thought into a viral message before the thought is reconsidered, a lone customer service error can grow into a whole lot more.

Salesforce acquired a company called Radian6 with the purpose of integrating social media monitoring with your CRM dashboards.

If someone's mentioning your brand on Twitter, it's now automatically posted on a dashboard immediately. Forward-thinking companies will have a social response team patrolling these feeds, responding with honesty and integrity. If they don't, it will only make it worse.

Yesterday I had walked into a convenience store and showed them an item I had bought which had an expired date. I simply wanted to return it. They didn't even apologize for selling me the item, never mind offering me a new one.

My first reaction, the emotional outrage, was to break out my Droid Razr, snap a picture of the date on the item and then of the store logo and post it to Twitter. Why would anyone want to do business with this store?

Of course, after a few seconds, I thought about it. Maybe the cashier was having a rough day, and maybe this incident isn't representative of the entire store chain.

The Droid Razr went back into my pocket.

How often does the reconsideration not happen, and the blistering comment get posted?

Does your company have anyone who is actively monitoring social media for brand mentions?

Are they equipped to respond?

We're now enabling multi-channel monitoring in our call recording and quality monitoring suite, Virtual Observer, where you can record web chats, emails, social media response, etc., and bring those interactions into your evaluation and scoring process.

If you're going to be out there responding, optimize the way these situations are handled and include them in the quality initative.

Note: since this incident, a highly reputable, upscale store whom I don't frequent, happened to ship me a pair of totally used (thought we were purchasing new) rain boots for my 3 year old son. Crazy!

I tried to call and give them a chance to put their stellar reputation to work and they proceeded to make me transfer and re-tell my story three times. Frustrating.

I returned the boots to the local store, went home and ordered them on Zappos for the same price. Zappos shipped them to me next day, for free.

I ended up relaying the pleasurable Zappos customer experience to the store I had previously purchased the boots from, and the clerk actually told me "I know. Zappos is great. I can't believe we had actually shipped you the ones you returned to us (they were not only worn but discolored.)."

Related articles

• Connectedness Is Zappos

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• Flag Customer Service Opportunities with Social Media Monitoring

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• SalesForce Makes Listening And Engaging In The Social Web Easy (cloudave.com)
• Facebook and LinkedIn - The Modern Age Lead Generation Tools For Your Business (smedio.com)
• Audio Archive: Is Twitter the New Help Line? (socialmediatoday.com)

An Opinion on Social Media and the Contact Center

An interview with Rich Marcia, marketing director for Coordinated Systems, Inc.

Q. How do you use social networks as part of your corporate communications and customer service initiatives?
A. I’m experimenting in social media where there exists clear purposes: for example, Twitter, to deliver quick updates to our followers; LinkedIn, to extend an open hand to potential business partners and customers who may want to reach us via referral; and our blog, which serves the dual purpose of replacing our online newsletter and managing our readership. More “leaps of faith” for the B2B marketer, such as Facebook, Mobile, etc., are a bit more risky. I’ll be looking more into them in 2010, and it’s possible we may dive deep there, but it’s more likely we’ll just be testing the waters.

Q. How can contact centers utilize social networks to increase sales, productivity and operations?
A. That’s a great question. Many companies now need to hire and train “social ambassadors” who search, read and contact people who may be expressing opinions about their companies or brands in social media. Companies, I believe, will eventually cross-train contact center employees to do this. If a Facebook fan contacts you on your fan page, that’s not much different than a prospective customer reaching out to you on your website. Contact center employees can be trained to handle those types of inquiries. It will, however, require a different skill set to professionally “manage” a public relations “incident” where someone on Twitter complains about your company or brand. The “social ambassador” will have to reach out and address the issue at hand.

Q. What social networks are recommended for business purposes?
A. For business purposes, almost all business people can benefit by being on LinkedIn. Referrals are the best forms of leads, job opportunities, partnerships, etc. Twitter is also useful as a cog in your content machine. Twitter can direct people to your blog, which directs people to your website. Throw your LinkedIn profile in there and you’ve exponentially increased your online visibility and the ways of which people can contact you.

Q. How should businesses manage employee usage of social networks?
A. I believe to some extent employee usage of social media should be encouraged – in that they should be evangelists for their companies. They should care what is being said on the net about their company. They should want to defend certain criticisms and investigate others. They should post news and share excitement about their company. Management can still monitor usage and enforce the same rules as in regards to personal calls or web surfing. In the same regard, managers and business owners can’t simply expect all employees to be organically evangelistic – the employees need to be nurtured and marketed to as well. For a product or company to be mentioned in a truly authentic manner, those doing the chattering have to truly love the product or company.

Q. What are some of the main benefits of using social networks?
A. Personally, I’ve seen cancer survivors discover and connect with other survivors on Facebook. They’ve exchanged tips, shared news and made new friendships. I’ve also seen people “connect” with neighbors from communities they haven’t actually moved into yet. Media such as music, video, websites and such are shared amongst your trusted connections, and thus immediately given some degree of legitimacy. Of course, as with anything, there are a list of “cons” to go along with the “pros”. Overall, I’d say the “pros” are winning out.

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8 things your call center can implement to help offset the impact of a challenged economy

* Reinvest in current customers. Re-allocate resources to take extra care of those customers who have stuck with you.

* Cross train your people. Cross training your call center reps will improve productivity and add flexibility to your schedules.

* Take new approaches. If your customers aren’t spending time on Facebook, Twitter, LinkedIn.com, etc., they will be soon. Make sure your company is visible on these social networks and easy to find. You’ll want to include social network monitoring and response as part of your agent cross-training.

* Consolidate troops. Move all your teams and departments to the same location to save money on technology, energy and training cost. Taking it a bit further, you could combine your purchasing power with other companies to gain greater negotiating leverage and reduce costs. This applies not only to purchase products and supplies but also to services. What contact center does not utilize a cleaning service?

* Reinforce the basics. Simple fine tuning of courtesy skills can have a dramatic impact. Even if you have not implemented an automated quality monitoring system yet, set up some peer evaluation and coaching as part of your new cross-training regimen.

* Reward your people. Innovative rewards and incentive programs can motivate and refocus your team. Make it fun to achieve.

* Personalize your CRM efforts. If you have call handling scripts, think about adding some personalization. Add some fields in your CRM for your customer's birthdays, sports teams, local town, family status, etc. Next time the customer calls in, they will feel special and truly cared about, and most importantly – “they're more than a number” to you.

* Capture the “WOW”. Have your reps add some notes on the "wow" moment - that moment when a customer seems to really show their satisfaction. Save these recorded calls to a "Best Of" media library and share amongst the organization. This will not only beef up morale but can help in training new hires.

News, RSS Feeds and Social Networks for our supported phone systems

Virtual Observer connects to most popular phone systems, and I've tried to round up some of the latest news from each of them. After perusing the excerpts and links, you will find a list of RSS feeds for each phone system vendor so you add them to your RSS feed readers. If that's not enough, I've also compiled a list of the various social networks where these companies have presence.

LATEST NEWS EXCERPTS:
ShoreTel: Nortel Demise Marks the Beginning of a Huge Category Shift
An excerpt: "As you've no doubt read, Nortel Networks has filed for bankruptcy, marking the demise of a once leading company in the communications industry. Is Nortel just another unfortunate victim of the recession? Does it indicate major problems for all providers of telephony solutions? No and no....click here to read the full article on ShoreTel's Blog.

Avaya: Avaya Unified Communications and Contact Center Solutions "Certified Green" by Independent Test Labs
An excerpt: "Avaya, a leading global provider of business communications applications, systems and services, today announced that its Unified Communications and Contact Center solutions have been "Certified Green" by Miercom, an independent testing organization. The designation verifies that Avaya Communication Manager-based networks are environmentally-friendly designs that can save companies money and boost efficiency....click here to read the entire news release.

Cisco: 1-800 CONTACTS is deploying Cisco Unified Contact Center Enterprise to help it manage growth and increase uptime. An excerpt: "By integrating contact center, web support and administration on the same platform, 1-800 CONTACTS is now able to expand capabilities of its at-home agents by blending inbound and outbound calls into a single queue, allowing contact center associates to answer calls faster. In addition, the entire system is more stable and uptime has been increased by eliminating technical issues inherent in a patchwork system...click here to read the entire article

PHONE SYSTEM VENDORS' RSS FEEDS:
- Avaya Contact Center News RSS Feed
- Cisco Unified Communications RSS Feed
- ShoreTel news feed
- Mitel RSS Feed
- Alcatel-Lucent RSS Feed
- Nortel RSS Feed

FIND PHONE SYSTEM VENDORS ON THE SOCIAL NETWORKS:
- Avaya DevConnect on LinkedIn
- Avaya DevConnect on Facebook

- ShoreTel on LinkedIn
- ShoreTel on Facebook

- Cisco Ecosystem on Facebook

- Mitel Solutions Alliance on LinkedIn

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