Friday, January 19, 2007

Call recording and quality monitoring can benefit your marketing efforts

The benefits of implementing a call recording and quality monitoring solution are well known. Improved customer service performance, more upsells, less cancellations, and less turnover are just a few of the many results of a quality assurance initiative.

One aspect that many organizations have not taken advantage of is to tout their internal quality monitoring process as proof of commitment to their potential customers - "not only are we promising you better customer service than our competitor, we have the system in place and the performance analytics to prove it!"

The next time your marketing department is seeking more content for their website or a differentiator for their presentations, tell them about your quality objectives and help them to craft a compelling case study that just may help them win their next big opportunity.

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