Placing the quality monitoring process directly in the hands of your agents, essentially providing them with their own accountability, exposure of peer performance, and the ability for them to reach out for help when neccessary, can benefit the overall performance of your contact center in a way a simple, flawed negative scores will never do.
Check out the news release or the Agent Portal webpage itself for more on this exciting new workforce optimization feature.
This blog features many contact center industry news stories and also assembles tips for improving agent performance and customer experience, helping teams evolve into world class contact centers. It's an open forum for call center supervisors, agents, vendors and managers to contribute news, stories, anecdotes and other useful information with their peers. Industry vendors and analysts are encouraged to share client success stories.
Friday, November 02, 2012
Friday, October 19, 2012
Guest Post: Today's Call Centers Are Reborn With Multi-skills, Multi-Channels
Today's consumer demands instant gratification
when they contact a company. In the past this was fulfilled through call-in
service: the phone rings, they talk to an agent, they get an answer. Now they
face extended holding, automated prompts, unhelpful agents and a sea of
transfers.
This irritation–coupled with technology for better, faster service
through Web channels–has impacted customers’ support preferences. So what does
the future hold for customer-company communication?
This was the subject of a recent live online debate moderated by
research firm Software
Advice. The event, a live Google+ hangout called “Will Technology Kill the Call Center?” featured a
discussion about consumer contact channel utilization, technology and the impact
of these trends on the future call center. The speakers offered advice on
customer contact channel strategy, as well as forecasted what companies can
expect from the next generation of consumers.
The panel answered four scripted questions before the discussion was
opened up to the digital audience of 40 attendees. If you missed the event, we'd
like to share a few key takeaways from their conversation:
Technology Levels the User Experience Playing Field
As was mentioned, customers crave speed to contact. Poor user
experience for non-phone channels previously prohibited their adoption, but that
has changed. The speakers said virtual agent, chat, self service and other
technologies can finally deliver on the promises they made years ago.
As a results, consumers now have the option to choose which channel
works best for them. It’s up to the company to “right channel” their business–or
determine which channels are most important to its customers and invest in those
technologies. Companies should consider, for example, that the majority of
customer contact will soon come from a smartphone or tablet. Users don’t want to
tap through self-service login screens, or fish around FAQ pages using a tiny
keyboard. So organizations should start investing in ways to best serve these
customers.
Don't Silo Communication Channels
All of the speakers agreed that consumers are embracing newer
contact channels, such as virtual agents and self service, at a pace never seen
before in the contact center world. In fact, a recent Avaya report
showed 60 percent of consumers continually change how they contact a
company.
This doesn’t mean customers are choosing these new channels instead
of voice. Rather, they are using self service, FAQs, mobile and other channels
in addition to the telephone.
This also means that once that consumer reaches the phone, they are
likely at a crucial juncture in their interaction. The speakers said companies
need to be smarter when that customer gets there. In other words, they need to
be able to track the interaction from beginning to end. Was that customer
looking at FAQs before they called the 1-800 number? Did they interact with a
virtual agent? These answers can bring context and personalization to the live
response experience. This increases efficiency and customer satisfaction.
The Call Center Reborn
The speakers agreed customer contact preference is shifting away
from voice, but this won’t kill the call center. The concept of a call center comprising phone agents has evolved
into a contact center comprising ”command teams” who manage customer interactions through multiple channels. That’s because today’s consumer demands
instant gratification, and the reborn center is expected to support those
demands, whether they come through Twitter, live chat or a phone call.
This will continue to affect expectations from contact centers and
their agents. Companies need to ensure that their contact center has the ability
to leverage these various channels together. This means agents will need to be
more skilled and technically savvy.
“At the end of the day it’s the agent behind the technology that's
going to make the difference. While technology will enable agents to be better,
faster, more efficient. It will not replace the contact center,” one of the
speakers said.
About the guest author:
Ashley Furness is an analyst for Software Advice. She has spent
the last six years reporting and writing business news and strategy features.
Her work has appeared in myriad publications including Inc., Upstart Business
Journal, the Austin Business Journal and the North Bay Business Journal. Before
joining Software Advice in 2012, she worked in sales management and
advertising.
Related articles
Monday, October 08, 2012
17 under-hyped but mega-useful enterprise call recording features
The engineers in the Virtual Observer labs upstairs are always plugging away, adding features and dropping them on us as early Christmas presents.
We try to make sure every new and valuable gadget, widget, bell and whistle is presented and explained to each and every customer, either through email alert, annual customer interview or through frequent dialogue.
Sometimes, however, customers are so excited about a particular feature they tend to overlook some of the other capabilities.
There can be a lot of stuff under that hood!
Here's a quick list of some of the most requested "I didn't know we could be doing that!" heard from our customer base, categorized by function:
Call Recording:
* The ability to exclude specific area codes from call logging parameters
* The ability to use alarms to notify personnel when calls aren't being logged
Screen Capture Functions:
* Users also have an ability with certain screen capture types to record screen capture in real time while they are watching a user in VO Live Desktop.
* VO has an ability to trigger screen capture for screen only events manually from within the software or by an API trigger.
* The ability to record screens in a thin client or multi-monitor environment
* A client may choose to have certain groups’ calls stored in a separate location, which is possible with most logging environments.
* CSI offers various flavors of automated data replication and redundant storage locations. This goes for VO Auto-Archiving as well.
* Event retention may be different for varying call types or different agent group, and VO allows the client to be able to set granular retention / purge requirements.
* Virtual Observer’s Avaya DMCC recording offerings allow a client to perform redundant recordings that post to redundant application servers and databases.
* CSI supports “cold start” DR solutions, as well as various flavors of “active / active” redundancy
* The ability to run VO in a virtualized environment
Remember, we are always happy to schedule additional webinar training sessions for customers who would like to learn a little more about how else they can leverage all of the robust quality monitoring and training features available in Virtual Observer.
We try to make sure every new and valuable gadget, widget, bell and whistle is presented and explained to each and every customer, either through email alert, annual customer interview or through frequent dialogue.
Sometimes, however, customers are so excited about a particular feature they tend to overlook some of the other capabilities.
There can be a lot of stuff under that hood!
Here's a quick list of some of the most requested "I didn't know we could be doing that!" heard from our customer base, categorized by function:
Call Recording:
* The ability to exclude specific area codes from call logging parameters
* The ability to use alarms to notify personnel when calls aren't being logged
Screen Capture Functions:
* Users also have an ability with certain screen capture types to record screen capture in real time while they are watching a user in VO Live Desktop.
* VO has an ability to trigger screen capture for screen only events manually from within the software or by an API trigger.
* The ability to record screens in a thin client or multi-monitor environment
Usability:
* The ability to bring any available data stream into a widget on your real-time Dashboard
* The ability to create an infinite range of custom dashboards
* The ability to save any event log view as a favorite, or even as your default start-up view
Quality Monitoring:
* The ability to chat with an agent and assist them in navigating your CRM system during a live call
* The ability to calibrate scoring results for a single event
Data Storage and IT:* The ability to bring any available data stream into a widget on your real-time Dashboard
* The ability to create an infinite range of custom dashboards
* The ability to save any event log view as a favorite, or even as your default start-up view
Quality Monitoring:
* The ability to chat with an agent and assist them in navigating your CRM system during a live call
* The ability to calibrate scoring results for a single event
* A client may choose to have certain groups’ calls stored in a separate location, which is possible with most logging environments.
* CSI offers various flavors of automated data replication and redundant storage locations. This goes for VO Auto-Archiving as well.
* Event retention may be different for varying call types or different agent group, and VO allows the client to be able to set granular retention / purge requirements.
* Virtual Observer’s Avaya DMCC recording offerings allow a client to perform redundant recordings that post to redundant application servers and databases.
* CSI supports “cold start” DR solutions, as well as various flavors of “active / active” redundancy
* The ability to run VO in a virtualized environment
Remember, we are always happy to schedule additional webinar training sessions for customers who would like to learn a little more about how else they can leverage all of the robust quality monitoring and training features available in Virtual Observer.
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