Friday, May 01, 2009

Going the classic trade show route in an era of Twitter

Last week we exhibited at an industry trade show. The face to face meet and greets at a trade show can be like speed dating in that you have about a minute to impress people (kudos to my sales manager for the analogy).

On the opposite end of the marketing spectrum (debatable?), last month we also saw the launch of our Twitter account, which is available at

We're going to use it to deliver brief bursts of CSI and Virtual Observer news, as well as snippets and other noteworthy call center industry links.

The best way to describe Twitter for those who don't really understand what it is yet is that Twitter allows you to post or receive quick status updates on people/companies/brands that you care about. In about three minutes, you can go to your Twitter homepage and review what everyone is doing. That's it, you're caught up, you can get back to your busy day.

Many companies are using Twitter to reach their most loyal customers, updating them with exclusive specials, breaking product news, or insider tidbits that only a true fan would want to know.

Of course, many people bombard Twitter with many trivial and useless tidbits of information. If you don't want to follow those people, you don't have to.

Back to the trade show. The trade show was very fruitful -- very glad we went. Sometimes you can't beat good, old fashioned face-to-face contact.

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