5 tips to help raise contact center agent motivation

1. Introduce your agents to what you're trying to do with your speech analytics technology - discover keyword phrases which indicate trends. They may be able to help you develop your list of phrases to look for. What a sense of pride it will give them to contribute in this manner!
   
2. Allow free access to social networks and encourage agents to participate in company posts and train them in best practices for responding to social customer service. Cross-train them to handle emails, texts, tweets, etc. as everything does point to an omni-channel future.
    
3. Investigate what's available in rewards options from management. The incentives/rewards process always seems to yield additional motivations.
    
4. Let your marketing team have some fun with the agents. They can shoot photos and videos for promotional purposes.
    
5. Allow agents to develop mock calls that incorporate web cam usage and appropriate handling of customer situations.  This can inevitably be used to enhance agent performance as well as for training new hires.
   Read then full blog post for additional ways to supercharge your contact center agents!

An Opinion on Social Media and the Contact Center

An interview with Rich Marcia, marketing director for Coordinated Systems, Inc.

Q. How do you use social networks as part of your corporate communications and customer service initiatives?
A. I’m experimenting in social media where there exists clear purposes: for example, Twitter, to deliver quick updates to our followers; LinkedIn, to extend an open hand to potential business partners and customers who may want to reach us via referral; and our blog, which serves the dual purpose of replacing our online newsletter and managing our readership. More “leaps of faith” for the B2B marketer, such as Facebook, Mobile, etc., are a bit more risky. I’ll be looking more into them in 2010, and it’s possible we may dive deep there, but it’s more likely we’ll just be testing the waters.

Q. How can contact centers utilize social networks to increase sales, productivity and operations?
A. That’s a great question. Many companies now need to hire and train “social ambassadors” who search, read and contact people who may be expressing opinions about their companies or brands in social media. Companies, I believe, will eventually cross-train contact center employees to do this. If a Facebook fan contacts you on your fan page, that’s not much different than a prospective customer reaching out to you on your website. Contact center employees can be trained to handle those types of inquiries. It will, however, require a different skill set to professionally “manage” a public relations “incident” where someone on Twitter complains about your company or brand. The “social ambassador” will have to reach out and address the issue at hand.

Q. What social networks are recommended for business purposes?
A. For business purposes, almost all business people can benefit by being on LinkedIn. Referrals are the best forms of leads, job opportunities, partnerships, etc. Twitter is also useful as a cog in your content machine. Twitter can direct people to your blog, which directs people to your website. Throw your LinkedIn profile in there and you’ve exponentially increased your online visibility and the ways of which people can contact you.

Q. How should businesses manage employee usage of social networks?
A. I believe to some extent employee usage of social media should be encouraged – in that they should be evangelists for their companies. They should care what is being said on the net about their company. They should want to defend certain criticisms and investigate others. They should post news and share excitement about their company. Management can still monitor usage and enforce the same rules as in regards to personal calls or web surfing. In the same regard, managers and business owners can’t simply expect all employees to be organically evangelistic – the employees need to be nurtured and marketed to as well. For a product or company to be mentioned in a truly authentic manner, those doing the chattering have to truly love the product or company.

Q. What are some of the main benefits of using social networks?
A. Personally, I’ve seen cancer survivors discover and connect with other survivors on Facebook. They’ve exchanged tips, shared news and made new friendships. I’ve also seen people “connect” with neighbors from communities they haven’t actually moved into yet. Media such as music, video, websites and such are shared amongst your trusted connections, and thus immediately given some degree of legitimacy. Of course, as with anything, there are a list of “cons” to go along with the “pros”. Overall, I’d say the “pros” are winning out.

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• Why Social Media Isn't for Everyone (mashable.com)
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Going the classic trade show route in an era of Twitter

Last week we exhibited at an industry trade show. The face to face meet and greets at a trade show can be like speed dating in that you have about a minute to impress people (kudos to my sales manager for the analogy).

On the opposite end of the marketing spectrum (debatable?), last month we also saw the launch of our Twitter account, which is available at http://twitter.com/virtualobserver.

We're going to use it to deliver brief bursts of CSI and Virtual Observer news, as well as snippets and other noteworthy call center industry links.

The best way to describe Twitter for those who don't really understand what it is yet is that Twitter allows you to post or receive quick status updates on people/companies/brands that you care about. In about three minutes, you can go to your Twitter homepage and review what everyone is doing. That's it, you're caught up, you can get back to your busy day.

Many companies are using Twitter to reach their most loyal customers, updating them with exclusive specials, breaking product news, or insider tidbits that only a true fan would want to know.

Of course, many people bombard Twitter with many trivial and useless tidbits of information. If you don't want to follow those people, you don't have to.

Back to the trade show. The trade show was very fruitful -- very glad we went. Sometimes you can't beat good, old fashioned face-to-face contact.