Showing posts with label Customer relationship management. Show all posts
Showing posts with label Customer relationship management. Show all posts

Friday, June 28, 2013

Keeping an eye on first call resolution


In both workforce optimization (WFO) and Customer Relationship Management (CRM), "First Call Resolution" (FCR) is defined as meeting the customer's need the first time they call, thereby eliminating the need for the customer to follow up with a second call. 

Average Talk Time (ATT) is another common call center statistic which is used to measure the average time an agent spends on each call. 

Typically, Call Center Managers look for lower ATTs, but if lower ATTs are combined with poor first call resolution trends, it's a danger sign indicating that customers may be receiving unsatisfactory answers when they call.

It's important for Call center managers to monitor the FCR rates as well as ATT as one way to gauge performance.

Follow-up calls will create an increase in call volume and require more agents on the floor (hello, workforce management!).

In the call monitoring and workforce optimization world, we know FCR to be a focal point for contact center managers, so we've added a new component to our dashboard analytics features which offer a dynamic glimpse into this metric, as well as ATT and "Calls Answered".

FCR may be viewed differently from company to company, based on preferred interpretations of a basic "Repeat Call for the Same Issue" measurement. 

In order to deliver FCR for Virtual Observer customers we needed to build business rule(s) which considers how each company defines a repeat call. 

For instance, one company might consider a call to be a "repeat call" if the same ANI has called within the last 30 days. 

Another company might say a call is a repeat if the Account Number has called within the last 10 days. 

In summary, FCR is an important metric which is available in Virtual Observer for customers seeking to improve performance.

In both workforce optimization (WFO) and Customer Relationship Management (CRM), "First Call Resolution" (FCR) is defined as meeting the customer's need the first time they call, thereby eliminating the need for the customer to follow up with a second call. 

Average Talk Time (ATT) is another common call center statistic which is used to measure the average time an agent spends on each call. 

Typically, Call Center Managers look for lower ATTs, but if lower ATTs are combined with poor first call resolution trends, it's a danger sign indicating that customers may be receiving unsatisfactory answers when they call.

It's important for Call center managers to monitor the FCR rates as well as ATT as one way to gauge performance.

Follow-up calls will create an increase in call volume and require more agents on the floor (hello, workforce management!).

In the call monitoring and workforce optimization world, we know FCR to be a focal point for contact center managers, so we've added a new component to our dashboard analytics features which offer a dynamic glimpse into this metric, as well as ATT and "Calls Answered".

FCR may be viewed differently from company to company, based on preferred interpretations of a basic "Repeat Call for the Same Issue" measurement. 

In order to deliver FCR for Virtual Observer customers we needed to build business rule(s) which considers how each company defines a repeat call. 

For instance, one company might consider a call to be a "repeat call" if the same ANI has called within the last 30 days. 

Another company might say a call is a repeat if the Account Number has called within the last 10 days. 

In summary, FCR is an important metric which is available in Virtual Observer for customers seeking to improve performance.


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Friday, March 06, 2009

8 things your call center can implement to help offset the impact of a challenged economy

* Reinvest in current customers. Re-allocate resources to take extra care of those customers who have stuck with you.

* Cross train your people. Cross training your call center reps will improve productivity and add flexibility to your schedules.

* Take new approaches. If your customers aren’t spending time on Facebook, Twitter, LinkedIn.com, etc., they will be soon. Make sure your company is visible on these social networks and easy to find. You’ll want to include social network monitoring and response as part of your agent cross-training.

* Consolidate troops. Move all your teams and departments to the same location to save money on technology, energy and training cost. Taking it a bit further, you could combine your purchasing power with other companies to gain greater negotiating leverage and reduce costs. This applies not only to purchase products and supplies but also to services. What contact center does not utilize a cleaning service?

* Reinforce the basics. Simple fine tuning of courtesy skills can have a dramatic impact. Even if you have not implemented an automated quality monitoring system yet, set up some peer evaluation and coaching as part of your new cross-training regimen.

* Reward your people. Innovative rewards and incentive programs can motivate and refocus your team. Make it fun to achieve.

* Personalize your CRM efforts. If you have call handling scripts, think about adding some personalization. Add some fields in your CRM for your customer's birthdays, sports teams, local town, family status, etc. Next time the customer calls in, they will feel special and truly cared about, and most importantly – “they're more than a number” to you.

* Capture the “WOW”. Have your reps add some notes on the "wow" moment - that moment when a customer seems to really show their satisfaction. Save these recorded calls to a "Best Of" media library and share amongst the organization. This will not only beef up morale but can help in training new hires.

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